Many people feel that sales and marketing are one-and-the-same. However, this simply is not the case. This holds true in business and it also applies to real estate as well. Think of it like this: sales is about selling something you have. Marketing is about finding out what the customer wants and then giving it to them. As it applies to real estate, this can be a very effective tactic.
In order to effectively market your home, you will need to discover the wants and needs of the customer. This is where a good real estate agent comes into the picture. It’s our job to monitor the market, spot trends and identify what the market is looking for.
Next, it’s important to ensure that before your home goes on the market, that it is what the customer is looking for. In other words, if the market is leaning towards a particular flooring (hardwood vs. carpeting, for example), then this is something to consider if you are serious about putting your house on the market and maximizing your return (on the selling price).
If the market is trending toward a particular style of kitchen countertop, then it may be beneficial to consider an upgrade before listing your home.
The majority of the time, the trends and demands of the market are addressed through slight cosmetic touches around your home before putting it up for sale. Perhaps rearranging furniture or a different colour paint is all that is needed in order to meet the wants of the market.
It’s always a good idea to seriously consider using a professional stager before putting your house on the market. Stagers are acutely aware of market trends in much the same way that real estate agents are. This can go a long way towards putting your home in the best possible light for the market.
Marketing is all about the customer. By fine-tuning your approach, you will not only be in a better situation to meet their needs, you will be in a better situation to sell your home in a timely fashion for the highest selling price possible.